Projesh Banerjea has been INTERVIEWED!!!

1.  What’s your name? Where can we find you? Blog? Twitter? Facebook?
Projesh Banerjea
I am on Facebook and Instagram both as an individual and via the Inkarnare accounts

2.  Tell us a little about your life outside of the world of writing.
I live in Abu Dhabi and work as an investment professional at a sovereign wealth fund. I recently completed an executive MBA program at the University of Oxford and am just getting used to having some free time again. I try and travel, train and explore new restaurants and cuisines in my spare time and am also a fan of live music and theatre.  

3.  How long have you been writing? What genres have you written? They don’t have to be published.
It’s taken me ten years to write this book. I used to blog but my last post was in 2010. The God Gene Chronicles: The Secret of the Gods is my first attempt at fiction.

4.  What has been the greatest influence to your writing? Other authors, life experiences, etc…
I grew up reading a broad range of authors and I suppose some of it has stuck. My favorites include PG Wodehouse, Douglas Adams, Tagore, Julian Barnes, Jeffrey Archer, Michael Lewis, Ruskin Bond, Satyajit Ray etc. Living in four countries (India, USA, UK, UAE) has also helped broaden my horizons and provided helpful perspective and exposure that probably filters into my writing.

5.  Are you currently writing anything now? If so tell us about it? If not make something up…
I’m writing the second book in the series and hope to have it finished in another 12 months.

6.  How do you typically begin your projects? Do you create outlines and character profiles or jump in head first with the initial idea? And do you focus on just one at a time?
I start with an outline and map out both the key themes I want to touch upon as well as the broader plot structure and character profiles. I try and visualise the story and then break up the outline into chapters based on the cadence and tone of the narrative.

7.  What aspect of your writing do you consider your strength? Your weakness?
Strengths: Coming up with plot structures and the overall outline of the book
Weakness: Descriptive text. Character profiles for younger characters

8.  After publishing, the next trouble facing writers is marketing. What do you typically do when marketing your novel? Do you have tips you’d like to share?
My only experience with marketing a book has been The God Gene Chronicles. I have focused primarily on Social Media and found Facebook to be an effective and fairly low-cost way to reach out to potential fans. I think the marketing strategy depends on the genre of the book but book trailers and comic strips have worked quite well for The God Gene Chronicles so far, which is perhaps unsurprising given the superhero theme. I think a non-fiction or academic book would probably need to follow a very different approach. I don’t have specific tips per se but recommend signing up for a number of book marketing blogs to create a strategy that best matches the ultimate goal.

9.  What advice would you give a writer who is starting out?
It’s a long journey with plenty of twists and turns – don’t lose hope. Enlist the help of friends and family and stay invested in your manuscript. You will be proud of the outcome.  
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